The modern man is in a state of turmoil: a variety of surveys show men are spending more on facial cleansers, moisturisers and other beauty products than ever before; are more comfortable ironing than under a car bonnet; and most disturbingly, more Kiwi men watched the season finale of New Zealand’s Next Top Model than the Bledisloe Cup final on free-to-air television. *

Traditional male values are being eroded. It’s time to restore those values - and the only way to measure something’s value is to give it a currency. Manliness will now be measured in ‘Man Points’. Obviously, someone has to hand the Man Points out, and as the manliest beverage in the universe, who better than Lion Red?

Let’s start rewarding those moments and actions that proudly represent traditional Kiwi blokes! Lion Red wants you to get involved, look around, and award and deduct Man Points as you see necessary.

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Five easy ways to gain man points
- Eat a pie for breakfast
- Build a deck
- Go fishing with your mates
- Own a Ute
- Wear a league jersey

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Five easy ways to lose man points
- Ask for directions
- Pick the vegetarian option
- Own a poodle
- Wax anything that’s not a board
- Spend over $20 on a haircut

Man Points Day will be held annually on February 15, the day after Valentine’s Day (AKA the Bermuda Triangle of Man Points), and represents a great chance to restore those points squandered on the previous day’s actions. Even if you sipped champagne through interlocked elbows, or serenaded her, all is not lost. Take inspiration from the list above, celebrate your Man Points Day, then kick back and enjoy a Lion Red.

Lion Red – Beer of Men.

ENDS

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