Friday, 18th March 2011

BurgerFuel Worldwide announced today that the next site to open in the United Arab Emirates will be in the world’s largest shopping mall – the Dubai Mall. The New Zealand company already has a store in the city’s Jumeirah Beach Residence complex and this third site after the announcement of their Sheikh Zayed Road site signals another important step in BurgerFuel’s expansion plan.

“Our first store at Jumeirah Beach Residence is already in a premier location, but the Dubai Mall site is something we’ve been working on for over a year and will certainly take the brand to a new level in the market” says Chris Mason, CEO International Markets.

The Dubai Mall has its own internal ice-skating rink, aquarium and underwater zoo, attracting over 750,000 visitors per week making it the perfect site for BurgerFuel to launch what will be the chain’s first ‘inner mall site’. The mall has over 1,200 shops as well as other attractions that include the 275m long Dubai fountain and the public entrance to the world’s tallest building, the Burj Khalifa, which at 828m tall is 2.5 times the height of Auckland’s Sky tower.

“It’s not every day that you start construction on a store in the world’s largest shopping mall. This is certainly the next step for the company as we expand and scale our offering to new channels like inner mall sites and other formats different to what we currently offer in New Zealand” says Josef Roberts, BurgerFuel Worldwide CEO.

BurgerFuel Worldwide (BFW) is publically listed on the New Zealand Stock Exchange as a NZAX company and is part of the New Zealand Trade & Enterprise Beachheads programme designed for high-growth New Zealand companies.

ENDS

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