Back and Better Than Ever

Guide Biscuits are a well-loved piece of Kiwiana, and this year they’re sure to live up to their delicious reputation.

Guide Biscuits have been baked by Griffin’s Foods Limited for over 50 years. However, last year, a new oven at the factory resulted in appearance inconsistencies – and some difficulty with sales for GirlGuiding New Zealand (NZ), who rely on strong sales of Guide biscuits for more than 50% of their income.

So, GirlGuiding NZ and Griffin’s have been working together to improve the traditional treats. A taskforce of five girls from Guiding assembled in April 2010 to help eliminate the issues to ensure this year’s batch is not just good, but the “Best Ever.”

This taskforce has been involved all the way along the development journey - from the new cutter design, through to packaging design, taste testing, biscuit colour and texture, and finally the TV commercial in which they starred.

A raft of improvements has been made to the baking process, including swapping an artificial vanilla flavouring to a natural one. There has also been a change to the biscuit cutter design, which represents the new, contemporary GirlGuiding NZ trefoil. This is an exciting change and the first time in over 50 years the biscuit cutter design has been updated.

“It’s great that we’ve been able to contribute our opinions and ideas to improve this year’s biscuits,” says GirlGuiding NZ Ranger and taskforce member Stephanie Wood. “We definitely agree that these ones are the best we’ve ever tasted!”

This year, girls will be armed with biscuit tins filled with samples so you can try before you buy – but only while stocks last. You can also buy a tin to store those precious treats.

“The biscuit-selling season is the most crucial part of our fundraising activities, so we are pleased that the girls and Griffin’s have done such a wonderful job of creating the ‘Best Ever’,” says Ruth Teasdale, GirlGuiding NZ Chief Executive. “We’re hoping to regain New Zealand’s trust and support again this season, as we have been promised a really quality product that we’re thrilled with and excited about.”

Look out for Guides selling biscuits this March, and be sure to buy some of what they believe are the “best ever” – so you can be the judge!

The iconic biscuit comes in three varieties: Original, Choc, and Mini Chocs, and retail from $3 per packet for Originals to $3.50 for Chocs and Mini Chocs. Call 0800 22 22 92 or go to www.guidebiscuits.co.nz to find out more.

ENDS

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