Media Release

July 12th 2011

TVNZ Breakfast and Rugby World Cup 2011 Roadshow is on the way to Hawke’s Bay

The Rugby World Cup Road Show will arrive into Napier on Tuesday the 19th July and will be located in the National Aquarium Car Park. Accompanying the Roadshow will be TVNZ Breakfast Presenter Tamati Coffey who will broadcast his live weather crosses from the Roadshow base. The action will kick off at 0635 and continue through the morning until 0930.

The Roadshow includes a custom designed truck that opens out to a 72 square metre events centre jam packed with interactive displays and videos on Rugby World Cup history and legends. It also houses the Webb Ellis Cup so there will be the chance for people to have their picture taken with the legendary trophy.

Outside of the truck, a marquee area will preview some of Hawke’s Bay’s Real NZ Festival events and experiences that will be held during RWC. These include a real life ‘Running of the Lambs’ and ‘Mutton dressed as Lamb’ display to celebrate Central Hawke’s Bay’s Lamb Country Festival, Signature Dish, Spring Racing Carnival and Art Deco Cars and dancing.

An important part of the Roadshow is for each host city to ‘adopt a second team’ to show how they intend to welcome their visiting teams and fans. Hawke’s Bay will adopt France so there will also be lots of French celebrations during the morning including an Eiffel Tower shaped Profiterole stack, French singers and accordion players and face painting for the kids.

Te Aute Boys College will also perform a Haka for live television.

There will be prizes for the best dressed fan so we are encouraging mums, dads, kids and fans to don some face paint and their teams colours to be in to win. There will also be Rugby World Cup ticket giveaways, photo opportunities with the Webb Ellis Cup and breakfast and coffee fare for the early risers.

The Roadshow Broadcast has been facilitated by Hawke’s Bay Tourism and will include five live crosses back to studio. Hawke’s Bay Tourism General Manager Annie Dundas says ‘The Roadshow is a great preparation celebration for Rugby World Cup and the live Breakfast broadcast is a fantastic opportunity to show New Zealand what Hawke’s Bay has to offer during Rugby World Cup tournament time’

The Roadshow kicked off in Bluff on July 4th and will wrap up on July 31st after completing a tour of twenty seven cities and towns in New Zealand. RWC NZ 2011 boss Martin Snedden will also be at the Roadshow to see how Hawke’s Bay preparations are progressing.

The public is invited to come along to the National Aquarium Car Park and enjoy the celebrations and get their face on TV.
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