Iconic radio station More FM unveiled its new look today.

More FM's new positioning phrase "Live it. Love it. Sing it." launched with its new logo which will be seen across their national ad campaign on TV commercials, billboards and print.

The brand campaign features women who can't stop singing the songs they love to hear on More FM. It captures the spirit of its people and its music.

“The Sing it campaign is about how it feels to hear great music coming out of your radio,” says More FM Network Programme Director Ande Macpherson, who joined the station in February to help reconnect the brand to its core values. “This new campaign is cheeky, fun and about our listeners. It’s about how it feels to be totally lost in the moment.”

The Sing it campaign is the culmination of a number of changes for More FM. New on-air talent Nicki Sunderland, Stu Tolan and Clarke Gayford joined the station in April. Marc Ellis and Alison Mau also came on board in June for a week of breakfast radio.

Musically, there’ve been changes too, More FM still plays a great mix of the last few decades but has added exciting new artists. “It’s great for adults who consider they’ve grown up, but not grown old. Alongside the well known current artists including Adele, Lady Gaga and Brooke Fraser we’ve also been able to champion artists like Plan B, Aloe Blacc and Cee-Lo Green – great songs which are appreciated by people born before 1986" says Ande.
More FM plays the best mix of the 90s, 00s and Now!

For a full list of frequencies head to www.morefm.co.nz or listen online.

ENDS

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