Thursday July 21, 2011 – “Harry Potter and The Deathly Hallows – Part 2” continues to break all New Zealand box office records in it’s first week of release, and can now claim the record for biggest opening week of all time, grossing an excess of $4 million at the New Zealand box office. In addition to breaking the existing record for opening week, a position previously held by “Lord Of The Rings: Return Of The King”, the last installment of the Harry Potter film series has also broken the records for biggest week of all time, and biggest opening week of any Harry Potter film in the franchise.

In addition to today’s results, “Harry Potter and The Deathly Hallows – Part 2” has also broken the following New Zealand box office records;
• Biggest opening weekend of all time
• Record weekend of all time
• Biggest opening weekend for any Harry Potter film in the franchise
• Biggest midnight session result of all time for the New Zealand market

“We are absolutely over the moon with this result”, Hayley Botes, Marketing Manager for Roadshow Films New Zealand, states. “Not only is this a phenomenal box office result for New Zealand, but a huge success for the industry as a whole”.

“Harry Potter and the Deathly Hallows – Part 2” is the final adventure in the Harry Potter film series. In the epic finale, the battle between the good and evil forces of the wizarding world escalates into an all-out war. The stakes have never been higher and no one is safe. But it is Harry Potter who may be called upon to make the ultimate sacrifice as he draws closer to the climactic showdown with Lord Voldemort. It all ends here.

Daniel Radcliffe, Rupert Grint and Emma Watson reprise their roles as Harry Potter, Ron Weasley and Hermione Granger. The film’s ensemble cast also includes Helena Bonham Carter, Robbie Coltrane, Warwick Davis, Tom Felton, Ralph Fiennes, Michael Gambon, Ciarán Hinds, John Hurt, Jason Isaacs, Matthew Lewis, Gary Oldman, Alan Rickman, Maggie Smith, David Thewlis, Julie Walters and Bonnie Wright.

The film was directed by David Yates, and produced by David Heyman, David Barron and J.K. Rowling. Steve Kloves adapted the screenplay, based on the novel by J.K. Rowling. Lionel Wigram is the executive producer.

“Harry Potter and the Deathly Hallows – Part 2” is the first Harry Potter film to be released in both 3D and 2D. Concurrently with its nationwide theatrical distribution, the film is being released in select IMAX® theatres. The film has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience® through proprietary IMAX DMR® technology.

Opened nationwide on July 14, the film is being distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

www.harrypottertheend.co.nz

ENDS

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