July 27, 2011

World Cup visitors can now get their very own digital guide to the local ‘hood’ thanks to a new city guide, compiled by a Who’s Who of fashion, food, art, shopping and fun in downtown Auckland.

The Insiders’ Guide to Downtown Auckland enables out-of-town visitors, footy fans and their travelling companions to experience the locals’ favourite haunts and hideaways and enjoy what central Auckland has to offer beyond the rugby field.

The guide is available now in digital format as a FREE downloadable iPhone, iPad, Android App or online ebook. For the less tech-savvy it will also be available in a pocket-sized collector’s booklet in late August, when thousands of rugby fans from all over the world and New Zealand descend on Auckland.

The easy to use app makes it effortless for overseas visitors and out-of-towners to navigate to and from inner city hotspots – without incurring unwanted roaming charges.

Users can search or 'explore' for content by 'map view' or by 'neighbourhoods' and find Insiders picks, tips and hidden city secrets. The app features more than 400 references, and detailed maps covering six must-visit downtown Auckland neighbourhoods.

The Insiders – foodie Ray McVinnie, architect Nat Cheshire, photographer Karen Inderbitzen-Waller, stylist Atip Wananaruks, arts critic Hamish Keith and hospitality expert Poi Eruera – offer their picks and secrets of their favourite bars, cafes, designer boutiques, art galleries and local restaurants and eateries.

Heart of the City CEO Alex Swney says the inner city area hosts a great mix of experiences that are often ‘off the beaten track’ and wants visitors to explore more than just Queen Street and the Queens Wharf fan zone.

“The Insiders’ Guide to Downtown Auckland concept is based on the principle that often the best things you experience in an unfamiliar city are those that have been recommended to you by someone who lives locally,” he says.

“To make things easier for out-of-towners, the Guide divides the CBD into six districts – each with its own unique flavour – and spills the ‘what’s hot’ secrets of the locals who know this city like the back of their hand.”

Alex Swney believes the guide will be a useful navigation and social tool for international and domestic visitors and locals alike.

“Come Rugby World Cup time, all Aucklanders will be asked to play tour guide at some point. Now there’s a handy prompt to help visiting friends, family or strangers make the most out of their stay – and Aucklanders might even learn some new secrets themselves.”

Visiting fans can now download the free App by visiting www.biglittlecity.co.nz/InsidersGuide. Once downloaded, the App can be used anywhere without requiring a data connection, meaning it’s the ultimate no-fuss pocket guide.

For those who do need to download the app whilst on the move, enhanced Wi-Fi coverage is available in the central city throughout the entire length of Queen St, Britomart, Queens Wharf, Aotea Square, North Wharf and Viaduct Harbour. A sign up is required. There are also a large number of businesses in the city with Wi-Fi access – many offer this free with a purchase.

A collector’s pocket-sized hard copy of the book will be available from August, distributed throughout downtown Auckland at various locations including retail stores, hotels, transport hubs and visitor attractions.

To find out more, or to download the Insiders’ Guide to Downtown Auckland App, visit: www.biglittlecity.co.nz/InsidersGuide/

ENDS

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