MEDIA RELEASE
For Immediate Release

Glenn Family Foundation & P3 Foundation Live Below the Line

In a fight against extreme poverty, P3 Foundation have exclusively partnered with the Glenn Family Foundation, founded by Owen Glenn, who will generously match dollar-for-dollar funds raised by P3 Foundation members participating in Live Below the Line campaign this August.

Live below the Line (LBL) is a global awareness and fundraising campaign run from August 22-26th, and collectively includes hundreds of participants who will change their eating habits and live on just NZ$2.25 a day for food and drink. Not an easy task, but a budget that over 1.4 billion people living in poverty worldwide have to struggle with daily.

The campaign will instil first-hand an understanding of the daily challenges faced by those caught in the cycle of poverty. Participants will be the voice of poverty when they talk with their families, friends and colleagues about their experience.

“At first, $2.25 a day really seems like a doable thing, but once you’re actually doing it, it’s so hard, you can’t get your daily coffee, muffin or most of the food you usually enjoy, you’re generally weaker, always hungry and find it hard to concentrate. It really has opened up my eyes to what people in poverty have to deal with.” says Shawn Moodie, a P3 Foundation executive member and LBL participant.

While the NZ$2.25 allocated to LBL participants is only for food and drink, indivduals who live below the poverty line daily have the equivalent amount or less to faciliate food, drink, transport, healthcare and shelter – a truly daungthing challenge that easily results in death and illness, and especially high infant mortality.

Funds raised with the P3 Foundation during the campaign will be giving people in Kalimpong access to education, sanitation, safe water and healthcare, and with the Glen Family Foundation’s assistance, participant raised dollars will go twice as far.

It takes $120 on average to provide primary education, sanitation, safe water and medicine to someone in Kalimpong. So for every $120 you raise not only will one person be provided for, but two with the Glenn Family Foundation’s help.

P3 Foundation’s mission is to provide opportunities for young New Zealanders to be active participants in ending extreme poverty in the Asia-Pacific region. And along with building awareness of extreme poverty, its objectives also include:

• Skill development - To equip young New Zealanders with the skills to help eradicate extreme poverty in the Asia-Pacific region
• Fundraising - To raise funds for development projects in the Asia-Pacific region
• Advancement - To promote our vision to public and private sector organisations.

P3 Foundation spokesperson Rebekah Craig stated, “It’s only natural that as our guiding principles are to help raise awareness of and fight poverty that we’re partners in Live Below the Line. Students, and business people are all eager to do what they can to help those living in extreme poverty, something we’re finding very heartening.”

Participants can register right up until 21st August simply by visiting www.livebelow.co.nz.

We are glad to have Hummfm - New Zealand's first Indian & Global Asian FM station - as P3's official media partner for Live Below the Line campaign. Humm FM is a contemporary Indian station reaching out to the 'Kiwi-Indians'. It is a progressive thinking station that connects to the youth as well as the mature audiences. We are glad to have their platform to promote this cause.

ENDS

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