05th September, 2011

Heineken New Zealand, a Worldwide Partner and the Official Beer of Rugby World Cup 2011, is proud to announce its new Smartphone mobile application (App) called “Your Heineken Passport”.

“Your Heineken Passport” is designed to facilitate social experiences around the tournament, helping fans from NZ and abroad to find Official RWC 2011 Bars (with directions), find fellow fans – from all nations, up-to-the-minute RWC information and the chance to win tickets to the Rugby World Cup 2011 Final. In short, it’s a one stop shop for getting you where you need to be this RWC 2011.

The ‘Bar Finder’ utilises GPS to locate where fans are in relation to Official Rugby World Cup 2011 bars, providing information on the bar and how to get there. Upon arrival to the bar, users are encouraged to ‘Check In’ to their location There is optional Facebook integration if fans want to let their friends know where they are celebrating.

Their team affiliation and location is used by the ‘Fan Finder’ to search for fans by which country they support, allowing users to find which bars their friends (or rivals) are celebrating in.

Additional features include a trivia element that challenges fans to answer general RWC trivia questions relevant to the game being played at the time. There is a RWC 2011 information centre to find match schedules, pool standings and results, to help fans to keep up to date while they are out and to plan their next celebration. At the end of your night “Your Heineken Passport” then gives you details on how to get home safely with relevant taxi information.

By regularly engaging with “Your Heineken Passport” you increase your chance of winning two tickets to the RWC 2011 Final with full Heineken hospitality. Every time you interact with “Your Heineken Passport” by ‘Checking In’ or correctly answering rugby trivia questions, you are rewarded with a virtual bottle cap. For every five virtual bottle caps you receive one entry into the draw to win a once in a life time prize to the Rugby World Cup 2011 Final. The more fans interact with “Your Heineken Passport”, the more chances they have to win.

Mike Stribrny, Heineken Brand Manager, said: “The “Your Heineken Passport” Smartphone App is a great way for local and visiting rugby fans to engage with each other and the brand during Rugby World Cup 2011. We expect that people will have a lot of fun exploring all the features, and the more people that engage with Your Heineken Passport, the better it becomes.”

Marco Marinkovich of Brandknew, developer of “Your Heineken Passport”, said: “The high quality standard applied in developing the front end is reflected in the back end too. This App utilises a smart caching system to minimize your data usage while you’re out and about and has been developed for a slick, responsive ‘native’ experience for all major platforms”

A developer video has been created to get a behind the scenes look at the “Your Heineken Passport” App functionality from the developers perspective visit, http://vimeo.com/27395232.

“Your Heineken Passport’ is free to download for Apple, Android and Windows Smartphone’s. Text ‘PASSPORT’ to 9090 or visit www.heineken.com/nz for more information.

ENDS

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