Media Statement
Date: 27 October, 2011
Subject: 2011 Northland Rescue Helicopter Appeal targets $300,000
Climbing workload highlights criticality of service…

Northlanders are being urged to again show their generosity as the 2011 Electricity Rescue Helicopter Appeal lifts-off.

Appeal envelopes are being distributed throughout the North now and major sponsors, Northpower and Top Energy, hope to better last year’s combined fundraising total of $264,360 by topping the $300,000 mark.

The Electricity Rescue Helicopter is owned and operated by the Northland Emergency Services Trust (NEST) which based in Whangarei.

Since its launch in November 1988, Northland’s only independent rescue helicopter service has transported well over 12,000 locals and saved over 1700 lives.

But NEST’s Chairman, John Bain, says there is increasing demand for the service and additional funding is needed urgently.

“There is no doubt our workload is climbing. In fact we expect our patient numbers to lift by almost 6% in the next year which will push our annual flights to more than 700,” says Mr Bain.

“It puts a strain on our finances because the cost of running a helicopter is extremely high. So anything people can give is greatly appreciated because this service is vital for Northland.”

With Top Energy and Northpower combining to back the service with $150,000 in sponsorship annually, Top Energy CEO Russell Shaw hopes that figure will be doubled by public donations during the 2011 Appeal.

“The value of a 24 hour rescue helicopter service like this is undeniable. It provides an emergency response link to every one of Northland’s geographically isolated communities who would otherwise struggle to access emergency services at short notice,” says Mr Shaw.

“It is of immense benefit to the entire Northland region and that is why all money raised in the Electricity Rescue Helicopter Appeal will go directly to NEST to help meet operational costs so the generosity of locals is very important.”

Northpower Public Affairs Manager Steve Macmillan says the amount of lives saved by the Electricity Rescue Helicopter highlights a compelling statistic.

He is asking Northlanders who have not had first-hand experience of the service to talk to their friends, family members and colleagues about it.

“I guarantee if people take the time to ask around they will find someone who has been touched by the service. Listening to those stories is a humbling experience,” says Mr Macmillan.

“Obviously we have the expertise of the pilots, paramedics, medical staff and various emergency services to thank for making our Electricity Rescue Helicopter service what it is. But the financial contribution of Northlanders who have donated so generously over the years to keep the service operating cannot be overlooked.

“The Electricity Rescue Helicopter needs the ongoing support of us all, so every little bit people can contribute ultimately helps maintain a lifesaving service that is here for the good of us all. Unfortunately, you just never know when you may need it.”
Donations can be made using the official donation form and freepost envelope delivered to household letterboxes throughout the Far North, Kaipara and Whangarei regions. Locals can also donate by visiting any Northland ASB Bank or a one-off online payment to ERH Appeal - ASB Bank Account No: 12 3106 0046000 00.

Those who donate $5 or more can be into win one of 30 rides in the Electricity Rescue Helicopter.

ENDS

Editor’s Note:
Northpower and Top Energy will match donations dollar for dollar to a maximum of $150,000.

*About Northpower
Northpower is a Northland owned electricity distribution company with over 52,000 electricity customers connected to its network over an area of some 5,700 square kilometres covering the Whangarei and Kaipara districts in Northland. Northpower Contracting, a division of Northpower, is a leading supplier of electricity distribution network design, maintenance and construction services with branches across New Zealand’s North Island and in Perth, Western Australia. More about Northpower is available at www.northpower.com.

*About Top Energy
Top Energy Limited is the local electricity generation and lines network company which supplies 30,000 electricity consumers in the Mid and Far North of New Zealand's North Island. First established in 1935, the Company is owned by its power consumers. Top Energy’s shares are held by the Top Energy Consumer Trust (formerly the Bay of Islands Electric Power Trust) on behalf of electricity consumers in the region.

*About NEST
Northland Emergency Services Trust (NEST) is a charitable trust established to provide a dedicated rescue and air ambulance service for the people of, and visitors to, Northland and beyond. Its rescue helicopters are in operation 24 hours a day, 365 days a year.

© Scoop Media