‘The Keep’ is renowned fashion designer Lela Jacobs’ first flagship studio opening on the 23rd March 2012.

Situated at 504 Karangahape Road Auckland the location compliments her status as an independent designer.

The Keep is defined as “The strongest or central tower of a medieval castle” and is intended to be the central city base for this creative collective concept.

Jacobs’ vision for the space is to open the inner workings of her studio, as well as building on her already established collaborative work. With her cutting table in the store, the transparency of this idea allows customers to be involved with the whole scope of the process from design to patternmaking and garment construction, as well as the opportunity to take home the finished product.

Maintaining her close working relationships with the artistic community, the store will have a monthly revolving roster of exhibitors, providing a space for these artists to show their works as well as participate in any collaborative projects with Jacobs.

The opening exhibition will present work by underground artist Shin Hun Mu, a Sydney based Korean artist. Hun Mu specializes in ceramics, photography and freehand line drawing. A series of line drawings Hun Mu completed for Jacobs as a guest artist for her Echoes of Awe collection will be on display. Jacob’s upcoming winter collection Manifesto of Uncertainty also features a photographic print by Hun Mu.

Illuminated with warm suspended lights and scattered with kimono silk cushions, the space is intimate and inviting. Jacobs’ commitment to using natural materials is evident with the refurbishment of a slab of swamp kauri that has been restored as a bench seat with vintage claw feet. Lush green foliage also adds vibrant life whilst clothing racks are thoughtfully positioned higher for perusing designs.

Opening hours are limited to Thursday, Friday and Saturday. Private appointments can be made otherwise. Bookings please email: appointments@thekeep.co.nz

Short Film: "Manifesto of Uncertainty"

http://www.youtube.com/watch?v=bSmrleVge34

www.thekeep.co.nz

www.lelajacobs.co.nz

ENDS

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