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Auckland Launches Chinese Destination Website
Media release
24 April 2012
Auckland
Launches Chinese Destination Website
ATEED has further cemented its focus on attracting
Chinese visitors to Auckland with the recent launch of a
dedicated Chinese website.
Phase one of the website is now live at aucklandnz.com/cn and features key destination content and images from Auckland’s flagship destination website aucklandnz.com.
Enquiries and bookings generated through the website will be handled through ATEED’s i-SITE Visitor Centre by Mandarin speaking reservations staff.
Phase two of the website development will include integration of Chinese operator listings and the implementation of social media channels and online activity to stimulate website traffic.
ATEED Manager Tourism Jason Hill says Auckland is investing strongly in attracting more Chinese visitors to Auckland.
“We are undertaking partnerships with airlines and travel partners and carrying out targeted marketing. It is vital we work as an industry to take advantage of this fast growing visitor market,” says Mr Hill.
“Auckland offers Chinese visitors a premium experience - an ‘Urban Oasis’ where big city sophistication goes hand-in-hand with an outstanding natural playground,” he adds.
The launch of the Chinese website comes shortly after a visit to five Chinese cities by Mr Hill and representatives from Auckland Airport, Tourism New Zealand and other key Auckland operators. The group hosted and met with key Chinese officials, tourism agents, wholesalers, airports and airlines
As part of the visit to China ATEED also launched a Chinese version of the invest in Auckland website aimed at people interested in investing in New Zealand’s largest city. The website can be found at investauckland.com.
China is one of Auckland’s key visitor markets, with 134,444 visitors to December 2011. It is Auckland’s fastest growing market, with visitor numbers up 19 per cent on the previous year.
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Notes:
ATEED was established by the Auckland Council to improve
New Zealand’s economic prosperity by helping lead the
successful transformation of Auckland’s economy.
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