12 April 2013

Research identifies Central City living needs

Nearly 50 percent of people who completed a Christchurch City Council survey said they would consider the Central City as a place to live.

To help developers and other stakeholders understand the type of developments that will appeal to potential residents in the city centre post-earthquake, Christchurch City Council commissioned research company Ipsos to conduct the survey. It set out to establish the type of people who might live in the Central City, their housing preferences and amenities they desired.

Of the 2211 people aged over 18 who took part, 48 percent indicated they would consider moving to the Central City at some stage; 5 percent were already living there. Three other groups of potential movers were identified: keen rebuilders, who would be prepared to move now (6%); mid-stage movers, who would consider moving during the rebuild (8%); and established movers, who might move in 5-10 years (29%).

All groups showed a clear preference towards lasting neighbourhoods that build a sense of community now and in the future. They are safe and secure, retain a sense of privacy, are close to amenities and pet-friendly.

Deputy Mayor Ngaire Button says the research proves how vital it is that the Central City rebuild is carefully managed as a place to live as well as work, play and do business.

“It is heartening to see so many are considering the Central City as a place to live.”

As more businesses returned and development gained pace, it was logical that people would also look to return there to live. In addition, a huge amount of work is being done to make the Central City attractive for pedestrians, cyclists, vehicles, and other users.

“One of the critical components of a vibrant inner city is providing attractive spaces where people can live. This research reinforces that, and the challenge now is for developers, investors and planners to adopt the ideas and key messages delivered by the survey results,’’ says Deputy Mayor Ngaire Button.

‘’We have a strong plan for the rebuild of the Central City and we must ensure that it is a welcoming environment; where people can connect, neighbourhoods are formed and people have a desire to live, enjoy leisure and recreation activities as well as shop, work and do business.’’

The research found that in the short- to medium-term, the people most likely to consider moving are younger, without children. They typically have lower rates of home ownership and enjoy shopping, visiting bars and cafes, parks and participate in outdoor sports.

Once the rebuild has progressed (5-10 years), more families are likely to move to the Central City. They desire bigger homes and have a preference for stand-alone houses. They are active, sporty people who also rate highly aspects of security, privacy and pet-friendliness.

The Council funded the $43,000 research to assist developers and others by providing up-to-date information on what the market is thinking in the post-earthquake environment.

To read the research report, click here: www.ccc.govt.nz/centralcitylivingresearch

ENDS

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