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New safety campaign targets workplace deaths

6 November 2013

Media Release from the Environmental Protection Authority

for immediate release

New safety campaign targets workplace deaths

A new Environmental Protection Authority (EPA) advertising campaign aims to reduce the number of New Zealanders dying from exposure to hazardous substances at work.

Images of weaponry, such as pistols, assault rifles and hand grenades alongside paint spray guns drive home the message that hazardous substances are dangerous and should be treated with the same respect as a loaded weapon.

Chair of the EPA, Kerry Prendergast said that a “she’ll be right” attitude toward health and safety, particularly amongst small businesses, was literally killing many New Zealanders.

“Around 150,000 workplaces (mainly small businesses) throughout New Zealand use hazardous substances. An estimated 500 – 800 New Zealanders die from occupational illness every year. Many of these deaths are caused by long-term exposure to such substances at work,” she said.

The EPA’s survey research shows that only 25% of New Zealand businesses comply with key safety rules for handling and storing hazardous substances.

“This campaign will deliver a strong message that casual attitudes toward health and safety are not acceptable in today’s workplace,” said Ms Prendergast.

“Most of these deaths can be prevented if the right health and safety practices are in place and enforced. Simple things like wearing the right safety gear and always reading the label can save lives.”

For more information on how to make your workplace a safe place, go to: www.hazardoussubstances.govt.nz

ENDS

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