27 November 2013

Media Release

Water to the rescue of yellow-eyed penguins

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Yellow-eyed penguin

The rare and endangered yellow-eyed penguin will benefit from a new strategic alliance between the Holiday Accommodation Parks Association of New Zealand (HAPNZ) and EcoWai, producer of 100% pure New Zealand bottled spring water.

EcoWai branded New Zealand sourced and bottled spring water will be available for purchase at participating holiday park association members around the country, with a large percentage of the profit being directly gifted annually by HAPNZ to the Yellow-eyed Penguin Trust.

Chief Executive, Fergus Brown, on behalf of the HAPNZ Board, says he is delighted with this initiative which will benefit the conservation of New Zealand's remarkable yellow-eyed penguins, thought to be the rarest penguin in the world.

“The ideals of EcoWai water and the Yellow-eyed Penguin Trust are closely aligned with the HAPNZ values of sustainability, recycling and the nurturing of our natural heritage for all visitors to enjoy. An important aspect of HAPNZ's organisational culture is our partnerships with ecologically responsible suppliers and supporters of New Zealand's wonderfully diverse, native flora and fauna.”

Mr Brown says New Zealand’s natural environment is a major drawcard for international and domestic visitors, and it is vital to protect it for future generations.

“The yellow-eyed penguin is unique to New Zealand and it needs our help. The Trust does a wonderful job protecting the penguins from introduced predators and habitat loss, however it works with minimal government funding. HAPNZ is committed to helping the trust achieve its long-term vision and goals for penguin preservation.” Mr Brown says the funds raised from the sale of EcoWai spring water will provide much-needed scientific support for the Trust's programmes.

“HAPNZ is pleased to be associated with such a dedicated and respected trust that has a practical conservation ethic and willingness to include education and public access to one of our natural taonga."

ENDS

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