Luminous Lollipops Light Up “Like Rewards”

Wednesday, 27 November 2013, 4:09 pm
Press Release: ASB Bank

27 November 2013

Media Release 

Luminous Lollipops Light Up “Like Rewards”

ASB Gears Up For Summer of Rewards

Click for big version.

Leaping lollipops ASB Like Rewards

A field of tasty treats is sprouting at No 1 Queen Street to mark the launch of ASB’s #LikeRewards interactive summer programme on 27 November.

Hundreds of yellow and white giant lollipops will be planted in Auckland, with thousands of smaller lollipops rewarded to passers-by in Auckland and Wellington in the coming weeks.

Following on from the bank’s unique and hugely successful Like Loan Facebook campaign in June, Like Rewards allows Facebook users to decide the amount of True Rewards Dollars that will be given away.

“We want to treat four lucky New Zealanders to a spectacular summer, so the more people who click ‘Like’ on the Like Rewards app on Facebook, the bigger the prize pool of True Rewards Dollars becomes.

“It’s the opposite of Like Loan where people clicked to lower mortgage rates. This time we want them to click to increase the total so people can win more,” says ASB’s General Manager Marketing Anna Curzon.

True Rewards is ASB’s easy-to-use credit card loyalty programme with innovative features, including:

• One True Rewards Dollar equals one New Zealand dollar
• True Rewards can be redeemed instantly at  partner stores
• True Rewards Dollars never expire

Winner of Canstar’s Best Online Banking Award in 2012, ASB is well-known for its innovative approach to banking.

“Like Loan was a world-first Facebook app and was so popular with our social community that we have now re-purposed it to support our True Rewards loyalty programme,” says Curzon.

Like Rewards runs from 8am to 9pm for four consecutive Wednesdays from 27 November 2013. To be in to win, all people have to do is head to the Like Rewards app on ASB’s Facebook page, hit ‘Like’, and enter their details.

The more Likes, the higher the prize pool. And each week, one lucky winner will win the lot.
www.facebook.com/ASBBank
#LikeRewards

ENDS

© Scoop Media

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