An Aspiring App – a Taupo First

Aspiring Health is the first health and wellness provider in Taupo, and possibly New Zealand, to have a mobile app enabling clients to book appointments and treatments online, review available services and engage interactively with the business, earning bonus and reward points along the way.

Aspiring Health is a company that likes to push traditional boundaries; it has a progressive online presence and the new app, appropriately won in a Facebook/Twitter competition sponsored by Localist for Business - Taupo, is a perfect fit for these innovative health providers.

The competition was based around asking a question of a ‘business guru panel’ via Facebook or Twitter with the best question winning the opportunity to develop a $10,000 mobile app.
Aspiring Health owner, Catie Noble, a self-confessed ‘joiner inner’ says her question was about the use of social media to cross pollinate the three revenue streams of Aspiring Health, without alienating people that used only one stream.

“At Aspiring Health we offer physiotherapy, massage and beauty therapy services and not all our customers will be interested in all streams but it is important that they are aware that they exist,” says Catie. “I was thrilled to be announced the winner”.

The focus of other New Zealand healthcare apps tend to support people with medical conditions or to prompt and track fitness programmes.

“Typically, traditional healthcare businesses lag behind technological trends but Aspiring is now one of the first, if not the first, to have an app of this kind, ” says Catie.

“We want to promote quicker access to information and more convenience to our customers. They can book appointments for any treatment online 24/7. The app also promotes the fact that we are willing to push traditional boundaries and embrace technology to build a great business and give our customers every chance to interact with us.

“Geri Fallon from Localist for Business supported us through the development and made it so easy. All our communication with the designers happened via conference calls and email – a true digital and virtual collaboration. “

The app is free to download from the ITunes store – just search for ‘aspiring’.
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