17 November 2015

A brand new brew for a new kind of Zoo

A trio of local Wellington businesses have joined forces to create a limited edition beer in support of Wellington Zoo.

Wellington craft beer brewer Garage Project, Wellington Zoo and Trade Me will release the new beer known as ‘Zoo Brew’ to the capital at a launch event in Wellington this weekend.

Wellingtonians can head to Southern Cross Bar on Sunday 22 November from 2pm to be the first to taste the new brew, where giveaways, auctions, barbeque and live music from The Nudge will celebrate the new collaboration.

“We launched the pilot brew at the Zoo up in the African Savannah – and used the area to inspire the beer,” said Pete Gillespie of Garage Project. “Made with Pale malt, Sorghum and South African Rooibus tea, sipping on this unique beer is one of the most enjoyable ways to raise money for Wellington Zoo.”

“We were motivated by the Zoo’s support of conservation projects around the world, and knew that creating a Zoo-inspired brew could be a different way to get involved.”

Wellington Zoo Partnerships Manager Alicia Harris said the collaboration was a “quirky, unconventional and cool” way to raise money for Wellington Zoo.

“We’re excited to partner with two of Wellington’s most iconic identities and this collaboration is a really unique way to raise money for Wellington Zoo,” said Harris.

“Working together helps to bring focus to the Zoo’s mission to show how good zoos work to save animals in the wild, and help to raise funds so we can continue to lead the way, connect people with animals and really build that love and support our community have for Wellington Zoo.”

Trade Me spokesman Jeff Hunkin said the team were excited by the idea.

“We’re stoked to be teaming up with capital city legends and long-time friends Wellington Zoo, and new friends Garage Project, for this special edition beverage. We think it’s a fun way for a bunch of Wellington organisations to do something cool together and help raise some money for the Zoo along the way.”

The stunning artwork on the bottles has been specially created for the project by renowned Wellington-based artist, Seraphine Pick.

“Regarded as one of the country’s best painters, we’re stoked that Seraphine came on board to provide an original painting to be used on the Zoo Brew label,” said Gillespie. “Along with hand-painted bottles, these original and unique pieces will be auctioned on Trade Me’s cool auctions from Wednesday 18 November until Sunday 29 November. All the funds from these auctions will go towards Wellington Zoo.”

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