Chambers Stepping Up To Promote Kāpiti

Kāpiti, Thursday 28 September 2017 - Kāpiti and Porirua Chambers of Commerce have begun engaging with Air New Zealand to promote flights from Paraparaumu to Auckland, to drive demand for the local air service.

The Kāpiti and Porirua Chambers of Commerce are working together for the first time, in response to Air New Zealand’s challenge issued by Regional Affairs Manager Ian Collier for Kāpiti to create a compelling narrative they can promote on behalf of the region.

Kāpiti Coast Chamber of Commerce Chair Heather Hutchings says the opportunity is too important to let it slip past.

“Kāpiti Airport and the flights to Auckland are critical infrastructure. We need more people using the service. In the absence of a strategy or plan from the wider community, we have decided to start work immediately to encourage local businesses to capitalise on the convenience of flying from Kāpiti.

“This includes targeting business people from Kāpiti and Porirua. Both areas have unprecedented opportunities for growth, and we will be even closer once Transmission Gully is completed.

“Air New Zealand has been extraordinarily clear it will market what the community puts forward. It makes sense for us to begin with business travellers who form the majority of travellers each day,” says Heather Hutchings.

Acting Executive Director of Porirua Chamber Commerce Chair, Nick Leggett, says there is a significant business community that would benefit flying from Kāpiti.

“Porirua has the third-highest household income in New Zealand, with a high volume of business travellers commuting each day to Wellington Airport.

“Travelling to Kāpiti goes against traffic, and will be an even faster drive once Transmission Gully is completed. People can be at Paraparaumu in half the time, and park for a fraction of the cost” says Nick Leggett.

Air New Zealand Regional Affairs Manager Ian Collier is welcoming the Chamber’s joint campaign.

“It’s great to see the Kāpiti and Porirua Chambers of Commerce working together and embracing the challenge to drive demand for flights between Kāpiti and Auckland”.

ABOUT KĀPITI COAST CHAMBER OF COMMERCE

The Kāpiti Coast Chamber of Commerce exists to advance the economy by creating wealth and
employment and solve local business issues by providing a collective voice for business in Kāpiti.

Over 300 members in Kāpiti belong to the Kāpiti Coast Chamber of Commerce to stay connected, network and gain knowledge and support from our local membership.

ABOUT THE PORIRUA CHAMBER OF COMMERCE

The Porirua Chamber of Commerce exists to instigate, stimulate and influence business vitality business vitality and excellence in Porirua City. As the business voice on issues of local importance, it believes that a healthy and vibrant business sector is fundamentally important to the advancement of the city.

ENDS

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