ATEED presents new destination strategy for Auckland

Steve Armitage, General Manager Destination, ATEED, (Auckland Tourism, Events and Economic Development), has updated the Environment and Community Committee on the new Destination Strategy to find ways to directly drive up tourism for Auckland.

Previously presented to councillors at a workshop in November 2017, the feedback from this workshop has been captured and combined with input from a broad range of industry stakeholders, resulting in the latest version that Mr Armitage presented today.

A detailed ATEED plan for Major Events, Business Events, Tourism and International Education will follow.

The strategy will be publicly launched in early May.

The following is a digest of decisions made. The agenda is available on Auckland Council’s website and minutes will be added once confirmed. This meeting was also webcast on the council’s website and items are available on demand.

Items 1-8 were administrative items. There was no public or local board input.

Item 9: Destination Strategy update

Steve Armitage, General Manager Destination, ATEED updated the committee on the Destination Strategy prior to its public launch.

Item 10: Reserve Revocation Report - 129R Bairds Road, Ōtara

This site has been cleared for disposal by the Finance and Performance Committee, as the property is no longer required by Auckland Council for reserve purposes. The property is currently an unclassified reserve held for the purpose of off street parking.

The committee resolved to submit a request to the Minister of Conservation to uplift the reserve status of 129R Bairds Road, Otara, on the basis that there is sufficient off-street parking in the immediate vicinity.

Item 11: Reserve Revocation Report - 32 Harbour View Road, Te Atatu

This site has been cleared for disposal by the Finance and Performance Committee, subject to satisfactory conclusion of required Reserves Act processes.

It is no longer required for reserve purposes, as the area is already adequately served with open space.

The committee resolved to submit a request to the Minister of Conservation to uplift the reserve status of 32 Harbour View Road, Te Atatu. On approval, staff will prepare a report seeking approval from the Planning Committee to change the open space zone to an appropriate residential zone.

Item 12: Summary of Environment and Community Committee information - updates, memos and briefings - 13 March 2018

The committee received a report providing a public record of memos, workshop or briefing papers that have been distributed for the committee’s information since 20 February 2018.

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