Kiwis Finally Click with Online Shopping
Christmas brings growth for e-tailers
Auckland – 22 December 2000 – Just as pundits pronounce e-commerce near death, research by Nielsen//NetRatings shows that New Zealanders are in fact increasingly using the web as an alternative shopping mall.
Leading the charge has been the functional one-stop fashion shop, fashionnz. In September the site recorded a creditable 1872 unique visitors, the Nielsen//NetRatings at-home survey panel showed. By October that number had rocketed to 9794, and came close to doubling again in November when 15,388 people visited.
flyingpig.co.nz also grew, climbing from 20,505 unique visitors in September to 23,7999 in November.
“Christmas shopping is playing a part in the growth we are seeing in online shopping sites,” says Managing Director for ACNielsen eRatings.com Pacific Brian Milnes.
“But equally the renewed health of e-tailers fits with a trend: as people get more used to the web so they try out new uses for it. The initial uptake can be slow, but once you find a web service that works you will keep coming back. “
Also helped by the Christmas spirit, greetings card site bluemountain.com saw New Zealand visitors climb from 29,731 in August to 39,822 in November. In the same period, egreetings.com visitors rose from 17,358 to 19,572.
amazon.com’s visitor numbers fluctuated; starting at 38,761 in August, peaking at 50,089 in September, and then settling at a strong 43,411 in November. The September peak probably reflected book-buying New Zealanders getting their orders in on time for the summer holiday, Mr Milnes says.
ACNielsen’s NetWatch for Q3 2000 survey found that 1,933,000 New Zealanders now have access to the Internet from any location (home, work, school, library, café etc). Of these, 13 percent, or 242,000, have made a purchase online.
Top products they purchased were:
Books: 34 percent
Computer Software: 22 percent
Recorded music/CDs/videos: 18 percent
Travel Related Services: 14 percent
Clothing/ shoes: 9 percent
Computer Hardware: 8 percent
Other: 8 percent
Food/beverages: 4 percent
Household appliances: 4 percent
Flowers: 3 percent
Groceries: 2 percent
Toys: 2 percent
ENDS
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