NZers Watching Local News Sites To Follow Tragedy

New Zealanders Also Watching Local News Sites To Follow Tragedy - Nielsen//NetRatings

Auckland – 12 September 2001 – In the period immediately following the first attack on the New York World Trade Centre, New Zealand web surfers flocked to local news sites to monitor New Zealand angles on the rapidly developing situation.

In just 12 hours New Zealand at-home audiences to xtramsn.co.nz were 69 percent higher than this site’s daily average audience during the month of August, reports the world’s leading web audience measurement company Nielsen//NetRatings.

Traffic levels to nzherald.co.nz were 28 percent higher, stuff.co.nz 24 percent higher, and nzoom.com’s 14 percent higher for the same period.

“Clearly kiwis were also watching for local angles and New Zealand’s reaction to today’s news,” said Brian Milnes, Managing Director, Nielsen//NetRatings, Australasian operations.

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Nielsen//NetRatings reports on Internet audiences and advertising in 26 countries worldwide, representing more than 90 percent of the global Internet audience universe. The countries are: the United States, New Zealand, Australia, Canada, Japan, Singapore, Hong Kong, Brazil, Germany, the UK, Ireland, Sweden, Denmark, Norway, Finland, France, Italy, Spain, the Netherlands, South Korea, Taiwan, Belgium, Austria, Switzerland, Israel and Mexico. The total estimated Internet audience universe in these countries is nearly 379 million individuals.

Through strategic partnerships between NetRatings, Nielsen Media Research and ACNielsen, the Nielsen//NetRatings audience measurement service collects real-time data from more than 225,000 individuals with access to the Internet around the world. The U.S. panel sample currently consists of 62,000 individuals with Internet access at home and 8,000 individuals with Internet access at work. International panels are under development with over 155,000 individuals with access at home currently being measured in 26 countries, representing 90percent of global Internet browser activity.

Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. Nielsen//NetRatings tracks the entire spectrum of Internet user behaviour, leveraging proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen's international leadership in offering market research information covering more than 100 countries. For more information, please visit www.nielsen-netratings.com.

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