Sovereign Supports TV3 Real Life Current Affairs

MONDAY 28 JANUARY 2002

Sovereign Supports Real Life Current Affairs
On TV3

Top current affairs programme 60 Minutes will be sponsored by Sovereign for its return to TV3.

TV3 recently announced it had added the high-rating programme to its news and current affairs line-up. The show, which first screened in the US in 1968, has won numerous awards for its blend of investigative reports, interviews, feature segments and profiles of people in the news. It’s been on New Zealand television since the early 90s.

Sovereign head of marketing Vena Crawley: “The 60 Minutes team here is dedicated to the reporting of local and international current affairs to the highest standard. They’re looking at what’s behind the sound-bites. People’s lives, our society, how the world works. What’s really going on. Sovereign is delighted to be involved with putting that on air”.

“As a company, Sovereign is dealing with people’s lives every day. A home loan is about a home, not just a building. Life insurance is really about family life. Health insurance is all to do with living life to the full. Investments are about managing someone’s dreams. It makes perfect sense for us to be aligned with a programme like 60 Minutes,” he says.

TV3 managing director Rick Friesen is delighted to have 60 Minutes returning to the company’s stable of news and current affairs.

“We are also pleased to have a sponsor of the quality of Sovereign, partner with us to bring the show to New Zealanders.

“Both 60 Minutes and Sovereign are brands that represent premium quality in their respective fields,” Mr Friesen says.

60 Minutes of the real world behind the news, sponsored by Sovereign, will appear on TV3 at a date to be announced shortly.

Sovereign is the country’s leading broad-based financial services company, providing 600,000 New Zealanders with life insurance, health insurance, home loans and savings and investments plans.

ENDS

For more information, please contact:

Vena Crawley, Sovereign, Tel: 021-829 492, www.sovereign.co.nz

Rick Friesen, TV3, Tel: 09-913 3344, www.tv3.co.nz www.cbs.com

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