Freedom Air Internet Bookings Fly Sky High

Media release
30 May 2002

Freedom Air Internet Bookings Fly Sky High

Value-based airline Freedom Air is hitting new highs with its domestic internet bookings – yesterday reaching a 90% level for the second time in a month.

Freedom Air now takes an average of 60% of its total bookings online – across both domestic and Trans Tasman markets – with online customers offered access to the cheapest fare levels. Freedom Air launched its online booking engine in 1999 and has seen outstanding growth in uptakes in the past year. Bookings at www.freedomair.com were tracking at an average of 37% across both markets a year ago.

Freedom Air earlier this month launched a streamline new-look website, making it even easier for passengers to book their travel online. On May 5 domestic bookings reached an all-time high of 90%, a figure which was matched for the second time yesterday.

Rachel Gardiner, Freedom Air sales and marketing manager, says Freedom Air is delighted with the response. “New Zealanders in particular are really embracing online travel booking,” she says. “The website is an important strategic tool for Freedom Air and we work hard to ensure our site is informative, easy to navigate and, above all, easy to use. “

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www.freedomair.com gives passengers easy access to vital information such as flight schedules, prices, and facts about Freedom Air’s destinations. A simple to use ‘Book Now’ box appears on the left hand side of every page, allowing web users of every level to book flights quickly and easily. Those who book airfares online receive an even lower fare price, and go into the draw to win their money back.

The site also includes a virtual plane tour that lets passengers explore Freedom Air’s 737-300 aeroplanes, giving 360-degree views of the cabin and cockpit. The virtual plane tour, found under the ‘About Us’ section, shows the number of seats and amount of legroom available. Hotspots embedded in the plane allow overhead baggage compartments to be opened.

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Freedom Air started operating as a Trans Tasman carrier in November 1995, offering value-based services. Over the years, it has refined its no-frills service to continually pass savings on to customers. In May last year, it also launched domestic services.

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