AIM Proximity Appoints Programme Expert Liz Adams

AIM Proximity Adds Loyalty Programme Expert, Appointing Liz Adams Group Account Director

AUCKLAND – AIM Proximity, New Zealand's leading direct and interactive marketing agency, today announced the appointment of Liz Adams to the position of Group Account Director. “Liz Adams is a highly motivated, award-winning direct marketer with extensive industry experience,” says Robert Limb, Managing Director of AIM Proximity. “We are delighted to welcome Liz back to New Zealand and AIM Proximity, where her enthusiasm and specialist customer relationship management knowledge will substantially benefit our clients.”

Liz Adams was previously employed by AIM Proximity in the late 1990s, when she managed a number of key accounts including Air New Zealand, for which she gained three RSVP Gold Awards. Liz Adams left the company for Singapore in 1999 to direct the loyalty programme of Singapore Airlines. Before returning to New Zealand to take up her new challenge at AIM Proximity, Liz Adams was an account director for Clemenger Proximity Melbourne. In that role she managed accounts for Village Cinemas and Origin Energy, one of the largest energy companies in Victoria.

“I am delighted to be returning to AIM Proximity,” says Liz Adams. “I relish the challenge of leading one of New Zealand’s most talented account services teams and working with an outstanding client base.”

About AIM Proximity and the worldwide Proximity network

Established in 1988, AIM Proximity is New Zealand's largest direct and interactive marketing agency, with offices in Auckland and Wellington, as well as Sydney, Melbourne and Brisbane. Combining proven direct marketing leadership with award winning database and new interactive media, AIM Proximity offers a complete range of solutions to bring brands closer to customers.

AIM Proximity has won numerous awards in the last decade, including the ground breaking success at the 2001 New Zealand Direct Marketing Awards when it became the first agency to pick up both major prizes, the RSVP Grand Prix and the Supreme NEXUS. In addition, the company has achieved consistent success overseas, gaining recognition at the prestigious US-based International Echo Awards and the Marketing Direct Awards in Britain.

AIM Proximity joined the worldwide Proximity group of companies in 2000. Proximity is a new generation Customer Relationship Management (CRM) network which marries direct marketing with database, CRM and interactive media to create and nurture brand relationships. Created for the new media environment, Proximity eclipses traditional direct marketing by fusing together all of these principles.

More information on AIM Proximity and the Proximity network is available at www.aimproximity.co.nz

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