Will Hodgman Joins Hitwise Board of Directors

Will Hodgman Joins Hitwise Board of Directors

Industry Veteran Assists Leading Online Competitive Intelligence Service With US Expansion

NEW YORK, 23rd June, 2003 - Hitwise, the world's leading online competitive intelligence service, today announced the appointment of Will Hodgman as the company's first US based board member.

With profitable operations in Asia and Europe, and 600 global corporate clients, the Australian based company that monitors how over 25 million Internet users visit 300,000 websites on a daily basis, has recently launched its service in the US market.

"We are excited to have Will join the Hitwise board," said Andrew Walsh, CEO of Hitwise. "Will has a wealth of knowledge, experience and contacts in the online measurement and market research industry. In addition, his entrepreneurial instincts and proven ability to sell to, and understand the needs of corporate marketers, will be invaluable as we expand our proven business model to the US Market."

Mr. Hodgman commented, "I look forward to contributing to a company that has led innovation in the industry. Hitwise has pioneered technology to cost effectively monitor a vast sample size of Internet users, globally. As a result, the company has been successful in providing an affordable, multi-national competitive intelligence service for hundreds of clients, while maintaining a profitable business model. I look forward to assisting Hitwise with its rapid expansion in the US market, advising the management team on sales, marketing, product development and strategic partnership opportunities."

Hodgman is currently President and CEO of Sightward, Inc., a predictive analytics company based in Seattle, Washington. His 20-year career as an entrepreneur and sales and marketing executive includes several senior positions in various marketing and online audience measurement companies. Prior to joining Sightward, Hodgman was the Executive Vice President of Measurement Services for NetRatings, Inc. Before joining NetRatings, he was President of Measurement Services for Jupiter Media Metrix and member of the Executive Board. Hodgman came to Jupiter Media Metrix by acquisition of a company he founded, AdRelevance, Inc., the leading online advertising measurement service. As founder, President and CEO, Hodgman inspired the service in late 1998, raised the venture capital, launched the service and sold the company for $66 million in a "stock for stock" transaction. Prior to AdRelevance, Hodgman held executive positions at Foote Cone & Belding and McCann-Erickson.

About Hitwise

Hitwise is the leading provider of online competitive intelligence services to Fortune 1000 corporations, providing corporate marketers with real-time insights into their online competitive environment. Via a combination of ISP data partnerships and opt-in mega panels, Hitwise collects anonymous information about the usage habits of more than 25 million Internet users worldwide, covering home, work and educational usage. With a categorized database of over 300,000 of the world's most popularly visited websites, Hitwise is able to offer a daily analysis of over 150 vertical markets in each country of operation.

Hitwise is a privately held company and is headquartered in Melbourne, Australia and operates in New Zealand, UK, US, Hong Kong, Australia and Singapore.

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