Hyperfactory appoints GM for NZ office

The Hyperfactory appoints General Manager for New Zealand office

Asia Pacific’s leading mobile marketing specialists, The Hyperfactory, has appointed Darnell Dixon as its New Zealand general manager. Darnell, who has been with The Hyperfactory since 2003, previously held the position of business development manager. She joined The Hyperfactory from previous roles with Trantex Agencies and Clear Communications (now TelstraClear).

Derek Handley, managing director of The Hyperfactory, explains, “The past year has seen phenomenal growth for The Hyperfactory. We are firmly established in the Asian market with a regional sales team based in Hong Kong, a development team in India and an ever growing list of clients and partners. The time was right to appoint a general manager in New Zealand to ensure that our success here continues. Darnell has absolutely been integral to our achievements in the New Zealand market and so was the obvious choice for the position”.

Darnell adds, “The Hyperfactory is pioneering mobile marketing in the Asia Pacific region and it has been a privilege to have been working with the company as we develop more and more innovative campaigns and programmes. I am delighted to be taking on the role of general manager and am looking forward to building the team here in New Zealand and breaking more new ground”.

The Hyperfactory is Asia Pacific’s leading developer of mobile solutions for interactive marketing and business. With presences in Auckland, New Zealand and Hong Kong, The Hyperfactory works with media and advertising agencies, blue-chip companies and mobile networks across Asia Pacific to create internationally recognised and award-winning campaigns.

About The Hyperfactory

Multi award winner, The Hyperfactory, is a leading developer of mobile applications in the Asia Pacific region. Founded in 2000, The Hyperfactory has pioneered the development of marketing and business solutions which maximise the mobile channel as a vital method of communication between brands and key stakeholders. Applications include consumer promotions, educational programmes and CRM solutions.

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