A girl’s total guide to Mary-Kate and Ashley

News release
October 5, 2005

A girl’s total guide to Mary-Kate and Ashley

You’ve seen them on TV, in movies, on their website and gracing the pages of many magazines. Now you can read the ultimate guide to Mary-Kate Olsen and Ashley Olsen, uninterrupted, from cover to cover.

Dualstar Entertainment Group, owned by Mary-Kate and Ashley, has just announced the launch of its first one-off Australasian magazine dedicated entirely to the mary-kateandashley brand.

Total Girl: Mary-Kate and Ashley brings young readers fresh and completely exclusive content, including four mega posters with never-before-seen images of the teen superstars.

Also incorporated are behind-the-scenes scoops, fashion and beauty secrets from Mary-Kate and Ashley and juicy hot gossip.

Readers will also be privy to information about the latest products arriving soon from the mary-kateandashley brand in New Zealand.

The 2005 collector’s edition goes on sale on Sunday, October 9 in book stores around the country and will be on-shelf until Christmas or while stocks last.

Diane Reichenberger, CEO of Dualstar Entertainment Group says: “The fans have been asking us to create a dedicated magazine for some time now which makes us extremely pleased to be announcing this launch today.

“We are confident this magazine will do very well as the New Zealand fans of Mary-Kate, Ashley and the mary-kateandashley brand are some of the most loyal in the world.”

The publication, which has been created in conjunction with Pacific Magazines Youth Division in Australia, is to be released under the Total Girl brand. The launch follows the success of a similar one-off dedicated magazine in the UK which sold more than 100,000 copies.

Pacific Magazines and Dualstar hope to create another dedicated magazine in 2006.

Kiwi girls can find out more about Total Girl: Mary-Kate and Ashley at:
www.mary-kateandashley.com* and www.totalgirl.com.au

*www.mary-kateandashley.com gets 3.5 million visitors every day worldwide.

ENDS

About Dualstar Entertainment Group

Founded in 1993 to leverage the universal appeal of then “Full House” stars Mary-Kate Olsen and Ashley Olsen, Dualstar Entertainment Group is today the leader in affordable designer fashions for ‘tween girls (age 5-12) through its mary-kateandashley brand. Augmenting its original focus on home video titles with books, music CDs, videogames and fashion dolls, Dualstar has subsequently expanded the mary-kateandashley brand into apparel, cosmetics, fragrances and home décor. Recently introducing Mary-Kate and Ashley’s Official Online Fan Club, Dualstar previously launched a broader lifestyle destination, mary-kateandashley.com, which aims to offer ‘tweens and teens an upbeat community environment with features and advice on health, beauty, fashion, entertainment and the mind-body-soul connection.

REQUEST TO EDITORS

Just like anyone, Mary-Kate and Ashley appreciate people correctly referring to their names. They also point out that the brand is a separate entity to them. Mary-Kate and Ashley ask that in all editorials you refer to them as follows:

- separately as Mary-Kate Olsen and Ashley Olsen;

- together as Mary-Kate and Ashley; and,

- the brand as the mary-kateandashley brand.

They prefer not to be named as The Olsen Twins, The Twins or The Girls.

Thank you for your co-operation!
Issued for Dualstar Entertainment Group by Pead PR

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