Auto Trader Monster Size!

PRESS RELEASE
Thursday, 6 April 2006

Auto Trader Monster Size!

Auto Trader, the nations leading and biggest motoring magazine, has just got even bigger! This iconic weekly magazine is now a monster 300 pages plus every week, jam packed with cars from quality dealers and private sellers. Buyers will be hard pressed not to find the car of their dreams in the monster size Auto Trader.

The Auto Trader magazine now includes two new regional editions, the Auto Trader Buyers Guide, covering the North/West of Auckland and the South East of Auckland. The two new 48 page Auto Trader Buyers Guides are relaunches of the Auckland Motor Buyers Guides which have been delivered direct to Auckland homes for the last ten years.

The new regional Auto Trader Buyers Guide magazines showcase local dealer’s cars for sale from each of the regions with over 50,000 copies available free to pick up in over 1,000 locations across Auckland, as well as appearing in the national Auto Trader.

The new regional magazines and the monster size Auto Trader are backed by a massive marketing campaign with print, online, radio, bus shelter, merchandising and retail support including over 1,000 flags at dealerships across Auckland.

Lee Williams, Group General Manager of Trader Group which publishes Auto Trader, commented:

‘The iconic Auto Trader is approaching its 25th Birthday, in that time we have continually and successfully evolved the magazine delivering unparalleled success for car buyers and sellers alike. We now offer car buyers and sellers the best national and local choice in quality print.

Our online service autotrader.co.nz is also going from strength to strength with over 50,000 vehicles for sale every single day. No other website has so much choice of vehicles for sale.’

Williams continues ‘the new Auto Trader Buyers Guides are the total marketing solution for car dealers offering local saturation coverage, and a national audience through print and online enabling dealers to reach over 500,000 weekly potential car buyers.’

Trader Group now publishes ten regional car dealer magazines providing dealers and car buyers the most effective print solution for buying vehicles locally. Last month Auto Trader also launched an innovative monthly Chinese language edition in Auckland with over 10,000 copies distributed direct to this emerging and active car buying population.

Trader Group is New Zealand’s multi-media leader for buying and selling vehicles with 22 publications and 8 websites reaching over 1 million motoring readers monthly, distributing 2 million copies monthly and reaching over 250,000 online buyers monthly.

ENDS

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