Wanted: Old bras for new (sticky ones)

July 4, 2006

Wanted: Old bras for new (sticky ones) – half proceeds to breast cancer research

Leading strapless and stick-on bra maker Abracadabra want to swap old strapped bras for their new stick-on bras with half the proceeds going to the breast cancer research.

Abracadabra, an official sponsor the Magic team which won last week’s National Cup netball title, will post all old bras to the Cadrona Bra Fence near Wanaka.

Vivian Zhong, managing director of Abracadabra, said she had an empathy with women who suffered breast cancer and there were synergies with her stick on-bra products.

``This month we will accept second-hand strapped bras in exchange for our new stick-on strapless bras at half price. The other half will go to The Breast Cancer Research Trust and we’ll post the old bras to the Cadrona Bra Fence.

``As we produce a product to enhance women’s appearances, we are excited about donating money to help battle breast cancer,’’ she said.

The Bra Fence started in 1999 and it has had a chequered history with bras being unstrapped and removed from time to time. But it is now widely recognised as a popular tourist attraction.

Abracadabra produce the country’s fastest growing no back, no strap, stick-on reusable bra along with silicone push-up pads and silicone nipple covers.

The biggest selling Abracadabra item is the stick-on, strapless backless bra that meets the demand for weddings, school balls, and parties or for everyday wear.

Zhong has sold more than 13,000 light self-adhesive bras and silicone bras in the last year.

``We are also planning to develop a special bra for women who have lost their breast due to cancer,’’ Zhong said.

``We want to be the No.1 brand in the self-adhesive bra and lingerie accessories in Australia, New Zealand and Asian market.’’

ENDS

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