Fayreform National Breast Pride Week Aug 13-19

New Zealand’s average breast size is increasing and full cup lingerie brand Fayreform is recognising it with the inaugural Fayreform National Breast Pride Week (13–19 August 2006) – a fun and intelligent celebration of fuller busts.

Between 2000 and 2005, New Zealand women’s average bust size has increased from a 12B to a 14C. In 2000, D cup and above accounted for approximately 29% of sales across all Bendon brands, but that figure rose to 42% in 2005. In response to this growing demand, Fayreform increased production of D cup and above sizes by 31% in 2005*.

“Fayreform National Breast Pride Week is designed to recognise that breasts are getting larger and to celebrate full busted women in an intelligent and positive way,” says Fayreform Bra-ologist™ Carol Rashleigh.

“People often associate bigger breasts with weight gain, however we’re seeing a growth in breast size even on small-framed women, particularly in the younger age groups. These are the people we’re catering for, Fayreform is designed for large cups – it’s not a full figure lingerie brand,” says Carol

National Breast Pride Week also marks the release of results from the recent annual Fayreform Full Bust survey*, now in its third year. This year, 1556 respondents from New Zealand talked candidly about their perceptions of breasts. Results showed that 53% of women purchase lingerie which will enhance their cleavage, 33% felt bigger breasts made them more confident and 23% thought that women with bigger breasts were more sexually attractive.

However, the survey also revealed 31% wished they had smaller busts and 59% felt large busts were negatively portrayed in the media. “They're generally either associated with 'overweight' women, women who have had breast implants or ditzy blonde wannabe-stripper types,” one survey respondent commented.

“Time and time again I meet women who feel incredibly embarrassed and disappointed when they go lingerie shopping because they can never find anything in their size, let alone pretty styles. We’re working very hard to change this,” says Carol.

With more than 20 years of experience fitting full bust women, Carol Rashleigh has a wealth of knowledge on bras, breasts and breast health.

“Helping women to wear their breasts best and with pride is the most satisfying part of my job. I have had women actually jumping for joy after being fitted with a bra that not only fits properly, but makes them feel sexy and feminine,” she says.

“We literally receive fan mail from customers thanking us – they’ve never known what a difference a gorgeous and correctly fitting bra can make to how they feel about themselves.”

Fayreform National Breast Pride Week is being celebrated in the UK and Australia too. Fayreform Bra-ologist™ Carol Rashleigh will be available online at www.fayreform.com to answer full bust questions throughout the week.

Fayreform is a New Zealand lingerie brand, owned by Bendon Ltd.

*The Full Bust Survey was undertaken in June 2006 to the Bendon Ltd database and had 1556 New Zealand respondents

*Figures are released by Bendon Ltd

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