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Auto Trader Turns 25 Today
PRESS RELEASE
Thursday, 14 September 2006
Auto Trader Turns 25 Today
the 25 Year Collector's Edition
www.autotrader.co.nz New Zealand's number one magazine for buying and selling
cars is today celebrating 25 years in the marketplace with a
unique collectors' edition - on sale today. The
collector's 25th anniversary edition on sale today looks
back over the past 25 years with detailed coverage of four
iconic cars, the Ford Falcon and Mustang, and the Holden
Commodore and Chevrolet Corvette, among a host of other
stories. Over its 25 year history the magazine has published
an astounding 4 million cars for sale with photos! The
Auto Trader story began in 1981 when a magazine began
publishing out of a domestic garage in southeast Auckland.
Founder Ed Lamont, who had been a car salesman and dealer
himself, saw the need for a magazine in which private
sellers and dealers could offer cars for sale using what was
then a revolutionary tool - a photograph of the car itself!
The concept took off like wildfire at a time when newspaper
used car adverts were purely text, and within a couple of
years, Auto Trader was a household name, and the magazine
was changing forever the way used cars were advertised in
the print media. In 1993, Auto Trader took a major leap
forward when ACP, acquired the title and evolved it into the
glossy full-colour magazine it is today. ACP launched
successful spin-offs out of Auto Trader such as
Trade-A-Boat, Motorcycle Trader, Deals on Wheels and Farm
Trader.
Auto Trader is New Zealand's most popular
multi-media brand for buying and selling cars. The "Auto
Trader brand's total audience reach continues to grow with
the weekly national publication now complemented by nine
free regional auto sales publications and the fast growing
autotrader.co.nz website," said Lee Williams, ACP's Digital
Director. Williams continues 'the brand Auto Trader
continues to evolve and we look forward to the next 25 years
of embracing and leading the new wave of channels to market
for buying and selling cars'. Trader Group - New
Zealand's multi-media leader for buying and selling
vehicles * Trader Group's eight websites have over
250,000 visitors every month; an on-line membership of over
300,000; and 50,000 vehicles for sale - no other New Zealand
website has that number of vehicles for sale *
Trader Group's endearing range of industry specific titles
and websites have all contributed to substantially large
growth over the last 5 years. * These industry
specific titles include Auto Trader, Deals on Wheels, Farm
Trader, Motorcycle Trader & News and Trade A Boat. Two new
titles were launched in 2004 - NZ Motorhomes, Caravans &
Destinations and NZ Lifestyle Block. * Each
title has a corresponding website: autotrader.co.nz;
dealsonwheels.co.nz; farmtrader.co.nz;
motorcycletrader.co.nz; tradeaboat.co.nz and nzmcd.co.nz.
In 2005, Trader Group launched sellmefree.co.nz - a general
classified site offering the unique premise of: "sell
anything for free". ENDS
* The leading publisher of specialist
classified magazines and websites in New Zealand and
Australia.
* portfolio of 20 market leading
publications attracts close to one million readers every
month annually, 28 million magazines are printed; 50,000
advertising pages are set; and over 1 million photos are
captured
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