Y&R Wellington Wins Biosecurity New Zealand

Y&R Wellington Wins Biosecurity New Zealand

Biosecurity New Zealand has appointed Y&R Wellington with Senate Communications to lead their social marketing and public information advertising and PR over the next three years after an RFP process.

Jeremy Lambert Communications Manager at Biosecurity New Zealand felt Y&R had “a good social marketing track record and a sound understanding of New Zealanders”.

“The Y&R and Senate teams have a great partnership and a real willingness to work alongside us. Together, we’ll be developing the robust social marketing programmes we need to get New Zealanders taking greater responsibility for their biosecurity behaviours.”

The Y&R team was Managing Director Chrissie Lahood and Account Director Jason Wells with mediaedge:cia Media Director Grant Maxwell, and Senate Communciations Partner Tracey Bridges and Consultant Christine Langdon.

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