AMP builds momentum with appointment of JWT

AMP builds momentum with appointment of JWT as advertising agency

AMP today announced it has selected leading edge creative agency JWT NZ as its advertising partner. The appointment follows AMP’s very successful life steps advertising programme and builds momentum in preparation for workplace-based savings initiative, KiwiSaver.

Announcing the decision, AMP’s General Manager of Marketing and Strategy, Allan Hopson says JWT NZ won the work because of their appreciation of AMP's business objectives, ability to work closely with AMP's other marketing communication partners, their creative skill, and understanding of New Zealanders.

“We’ve been around for more than 150 years and we’ve worked really hard to truly understand kiwis. Our life steps ads that New Zealanders loved so much show our hard work is paying off but we want to take it to the next level.”

“We’re delighted to be working with the sort of creative direction that has resonated so well with so many New Zealanders and provided such campaigns as New Zealand’s successful Rugby World Cup bid.”

“As AMP goes up in lights next year when we move to our new building in the Auckland CBD this is just the sort of creativity and momentum we need.”

“AMP’s all about creating financial security for every New Zealand household. There’s a whole new generation of New Zealanders coming on and we want to do the best job possible to help them secure their future, ” says Hopson.

JWT Managing Director, John Gutteridge says the AMP work builds on their creative focus.

“We're incredibly excited about working with AMP and their partners. With the combination of JWT New Zealand’s new focus, enrichment of talent, and our global capabilities I believe we’re perfectly placed to help take the AMP brand forward.”

JWT NZ’s most recent project was Progressive Supermarkets Shell/Gull discount programme entitled “Trolleys.”

JWT NZ’s appointment as its advertising agency completes AMP’s marketing communications team of Assignment, strategic advice providers and Mitchell & Partners, media placement providers.

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