Real Estate & Recruitment Key To Growth in 2007

15 January 2007

Real Estate & Recruitment Key To Trade Me Growth In 2007

Trade Me is picking continued strong growth in 2007, fuelled in large part by its specialist sub-sites Trade Me Jobs and Trade Me Property.

“Our business plan sees us listing well over 225,000 properties and around 100,000 jobs during the course of 2007, with both real estate and recruitment being key growth drivers,” said Trade Me general manager, Sam Morgan.

Trade Me currently has over 30,000 properties listed by 3000 real estate agents as well as some private sellers. Over 100 recruiters and major corporates are currently listing on Trade Me Jobs.

“We expect the 2006 trend of more and more marketing dollars moving to the internet to continue as broadcast media audiences fragment and become less economic.”

“Most analysts expect free-to-air television to be hardest hit in the move of marketing dollars to the internet market. Certainly that’s our expectation.”

Various surveys in 2006 indicated that real estate and jobs have already seen the internet become the primary method of connecting buyers and sellers.* This trend is already well established in New Zealand in automotive and general classifieds categories.

According to Neilsen//Netratings Trade Me was consistently the #1 New Zealand website every month in 2006 and is the only company to feature in the Deloitte Fast50, which recognises New Zealand’s fastest growing companies, for four years running.

“Thanks to Property and Jobs, we will make that five years running in 2007,” Morgan says.

ENDS

* Neilsen//Netratings October 2006 Real Estate Survey found that 86% of New Zealanders rate websites as the most useful media option to research real estate. ANZ Bank’s 2006 Q3 Employment survey found online jobs exceeded newspaper jobs for the first time.

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