ACP Media and APN announce sellmefree.co.nz JV

ACP Media and APN announce sellmefree.co.nz Joint-Venture

ACP Media Limited (‘ACP’) and APN News & Media Limited (‘APN’) have entered into a joint-venture to develop the free online general classified site http://www.sellmefree.co.nz.

ACP and APN believe that free, live and multi media rich trading environments will be an important part of the future of buying and selling general merchandise for the private individual.

The joint-venture brings immediate benefits to sellmefree.co.nz including: • accelerated development of the product offering including a free auction service and enhanced multi-media and live functionality; • a significant investment in marketing; and • a major increase in private listing content from print assets in key population centres.

Sellmefree.co.nz has been operating since August 2005 and has published nearly a million free private seller ads online.

“The proposition for private sellers expecting to sell general goods for free with photos and videos, and for buyers to be able to buy right now is clearly gaining ground. This trend is backed up by over 300,000 registered sellmefree.co.nz member accounts currently”, says Heith Mackay-Cruise, Chief Executive Officer of ACP Media.

The new sellmefree.co.nz service will shortly enable:

1. private sellers to list or auction items for sale for free with images and video by web and txt; and, 2. buyers and sellers to communicate in real-time using the webs latest online messaging tools.

Josh Borthwick has recently been appointed as the new General Manager for sellmefree.co.nz commencing in early February 2007. Josh was previously head of VNZ Interactive sales and is the chairperson of the NZ Interactive Advertising Bureau.

“The significant marketing investment will drive awareness and listing content for sellmefree.co.nz primarily using media assets at APN and ACP Media’s disposal,” says Warren Lee, Chief Executive Officer of APN Online.

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