Pacific appoints Communications Executive

Pacific appoints Communications Executive

31 January 2007: Pacific Magazines announces the appointment of Teresa Twyford as Communications Executive across all titles.

In this newly created role, Twyford will drive communication strategies to support the efforts of the Advertising Sales, Marketing and Editorial departments of Pacific Magazines. Responsible for assistance in the implementation of trade and consumer marketing plans across all titles, this role will actively contribute to the achievement of Pacific Magazines' circulation, advertising sales and profit goals.

Additionally Twyford will assist with the planning, organisation, implementation and promotion of corporate and individual brand messages to trade and consumer media.

Twyford comes to Pacific Magazines as a Bachelor of Communications graduate from the Auckland University of Technology. Her communications and media experience include work for online magazine nzgirl, Tourism New Zealand, Get Organised Auckland and Women in Film and Television.

Commenting on the appointment, Business Communications Director Pacific Magazines New Zealand, Colette Gallagher says: "There is great activity amongst the individual brands here at Pacific. The appointment of Tee into this communications role enables us to create a systematic approach to both our trade and consumer communication.

"Our flagship title New Idea is the fastest growing weekly magazine in the country. We proudly own New Zealand's number 1 real life title That's Life and we dominate the teen market with New Zealand's number 1 youth title Girlfriend.

"This role will provide a consistent flow of information to the market that will allow our key clients, our media agencies and the general market place to better maximize the vast opportunities that Pacific Magazines has to offer," Gallagher says.

Delighted to be joining Pacific at a time of continued growth Twyford says: "I am very much looking forward to working with Colette and the team. There is a really great energy surrounding Pacific and I look forward to not only implementing current strategies, but also driving new and innovative ideas.

"Together with the Advertising Sales and Marketing teams, these strategies will continue to promote Pacific Magazines' corporate and individual brands, bolster circulation, engage our readers and maximize opportunities for our advertising partners."

ENDS

Pacific Magazines New Zealand Produced titles:
New Idea, That's Life, Girlfriend, New Zealand Weddings

Pacific Magazines Australian Titles available in New Zealand:
marie claire, Men's Health, FAMOUS, Better Homes and Gardens, Diabetic Living, Home Beautiful, Your Garden, K-Zone, Total Girl, TV Hits and Monument.

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