SKY TV launches ground-breaking ad campaign

SKY Television launches a ground-breaking interactive advertising campaign with Mazda and emuse absolutely

1 February 2007- SKY Television New Zealand and Mazda BT-50 today announced that they are launching a ground-breaking interactive advertising campaign on February 1st 2007, on SKY digital channel 550. The campaign is the first to be enabled by emuse absolutely, the UK’s leading multi-platform, interactive solutions provider as part of their agreement with SKY.

The four week campaign will enable viewers to view and explore the new range of Mazda BT-50 “utes” or Utility Vehicles, as well as order a brochure and request a test drive.

“This is our first campaign with SKY in the spirit of our recent agreement” said Patrick Rainsford CEO emuse absolutely “We are keen to see our work deployed in yet another territory, and this campaign with SKY featuring Mazda BT-50 reinforces our international business and the high quality of our service. We look forward to creating many more innovative campaigns and continuing to work alongside SKY” he concluded.

The campaign also has accompanying video that shows the Mazda BT-50 in its natural habitat as well as highlighting performance and safety features of the range.

SKY Television’s, Director of Advertising Sales, Richard Last, says “We are very excited to launch the interactive campaign with Mazda and emuse absolutely. The campaign combines the benefits of standard television advertising with those of direct marketing, in this case allowing interested viewers to explore the Mazda BT-50 and arrange for a test drive. Following the recent success of the Panasonic and QV Interactive campaigns we have high expectations for the Mazda campaign”

“Mazda has always been at the forefront of innovation within the automotive industry – be it through the vehicles we produce, or through exploring new media to build our brand with consumers,” says Glenn Harris, national marketing manager, Mazda New Zealand. “Partnering with Sky and emuse absolutely for this interactive campaign is a logical progression for us and we look forward to seeing the results.”

The Mazda BT-50 interactive ad is the latest example of an advertiser who has purchased a linear and interactive campaign as a whole. Results for advertisers choosing this route in other territories have shown a very clear return on investment. SKY and emuse absolutely look forward to providing this option for many other advertisers in the future.

ENDS

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