Sky Increases Number Of Widescreen Channels

Media Release 19 March, 2007

Sky Increases Number Of Widescreen Channels

SKY Television today confirmed that National Geographic Channel will commence broadcasting in 16:9 widescreen from Sunday 1st April 2007. The feature is part of the progressive introduction of the widescreen format across SKY's digital channels. SKY currently broadcasts in widescreen on SKY Movies 1 and 2, MGM, Rialto Channel and the Rugby Channel.

UKTV will commence broadcasting in 16:9 widescreen from Sunday 1st July 2007 with the widescreen format being introduced to additional channels over the coming months.

John Fellet, SKY's CEO explains that the progressive introduction of the widescreen format is part of an industry-wide trend towards a format which provides a better quality image.

"Viewers can now enjoy their home viewing experience at a new level. Widescreen is closer to the form of our visual field, so the onscreen action will appear more natural to the eye and give viewers a cinema style picture. With an increasing number of viewers able to enjoy the improved quality of picture, SKY will introduce the widescreen format where practicable," says Mr Fellet.

ENDS

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