Trade Me passes the 1 billion mark

Media Release

Thursday 12 April 2007

Trade Me passes the 1 billion mark

Online marketplace Trade Me marked its 8th birthday in March and served over 1 billion web pages for the first time – some 250 pages viewed per person in New Zealand.

The latest Nielsen//Netrating figures show Trade Me served 1.002 billion web pages in March 2007, amounting to about 65% of all NZ internet pages. This milestone comes as Trade Me struggles to find talent in a resurgent Internet market.

Trade Me general manager, Sam Morgan, credits an early decision to create specialist motoring, real estate and jobs sub-sites as pivotal to passing this milestone. He also sees much of the future growth coming from the display and recruitment markets.

“Display advertising, alongside Trade Me Jobs, is currently our fastest growing segment of business. The recent break-up of the XtraMSN partnership has fragmented traffic across a number of sites giving us a real boost in traffic and advertising revenue as advertisers seek scale.”

“Our biggest challenge remains finding good people – developers, database people, networking engineers and employees for almost every other part of our business”.

The publisher with the second largest audience in March – Fairfax rival and publishers of the New Zealand Herald, APN, served fewer than 30 million pages in March.

ENDS

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