MSN NZ’s New Website An Immediate Hit

MSN NZ’s New Website An Immediate Hit

Nielsen//NetRatings today released its Market Intelligence statistics for the week to 8 April 2007. For the first time, MSN NZ’s new website msn.co.nz appeared in the ranking of sites visited by New Zealanders and jumped straight into second place.

Rank Website Total Unique Browsers
1 trademe.co.nz 958,833
2 msn.co.nz 455,451
3 xtra.co.nz 432,285
4 trademe.co.nz/motors 347,195
5 stuff.co.nz 264,122

Source: Nielsen//NetRatings’ Market Intelligence, NZ Domestic Traffic, 2-8 April 20075

The results follow MSN New Zealand’s confirmation that it has engaged Nielsen//NetRatings as its third-party independent auditor for web traffic to msn.co.nz, a move that is strongly endorsed by both New Zealand’s Interactive Advertising Bureau and The Internet Bureau.

Mark Evans, CEO of the Interactive Advertising Bureau, said, “Having timely and accurate audience measurement information is critical for the interactive advertising industry to grow and mature. One of the key initiatives which lead to the establishment of what is now the IAB was to set up a widely-supported industry standard for measuring audiences in New Zealand. We're pleased that MSN has endorsed this initiative by agreeing to participate. New Zealand is unique in having such broad support for a single audience measurement standard, and the IAB is committed to ensuring the success of initiatives such as this, that make it easier for marketers and advertisers to understand the market better and plan their campaigns more effectively”.

John Schofield, General Manager for The Internet Bureau, said that it is great news for online advertising, and for the online industry as a whole, that msn.co.nz’s web traffic is being measured by Nielsen//NetRatings; “We’re very pleased that msn.co.nz have joined Nielsen//NetRatings. From a media planning viewpoint it’s a huge help to have an industry-standard system for audience measurement.

It allows us to more comprehensively interrogate audience demographics and sizes, in the knowledge that we are comparing sites on a like-for-like basis. I am sure that having a trusted source for audience measurement has played a part in the growth of online advertising in New Zealand over the past five years”

Nick Spooner, Chief Operation Officer for ninemsn, commented, “We’re pleased to enter the Nielsen//NetRatings Market Intelligence report in second place as its testimony to the great support that msn.co.nz has already received from both our partners such as TV3 and ACP Media (NZ) and our customers. It was always our intention to provide transparency to our audience metrics and we’re pleased that we can now offer this through Nielsen//NetRatings”.

ENDS

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