Bond And Bond Media Account Awarded

FOR IMMEDIATE RELEASE

Noel Leeming Group awards full advertising and media account to DraftFCB for Bond & Bond and Noel Leeming brands

AUCKLAND, 18 April 2007 – New Zealand’s leading electronic and technology appliance retailer, Noel Leeming Group, has awarded the advertising account for its Bond & Bond and Noel Leeming retail chains to full service advertising agency DraftFCB. Noel Leeming is one of the top ten advertisers in New Zealand with a media spend in excess of $27 million in 2006 (source: Nielsen Media Research).

Noel Leeming Group CEO, Andrew Dutkiewicz, said: “DraftFCB impressed us with the quality of their creative work, their sound strategic thinking as well as their experience and expertise working for retailers with multiple brands. We know they will bring fresh, innovative thinking to the Noel Leeming and Bond & Bond brands.”

DraftFCB CEO, Bryan Crawford, said: “This major client win is a huge endorsement of our ability to effect positive change and solve business challenges. It’s always rewarding to work with a company that recognises the contribution an agency partner can make to their business. We’re delighted that Noel Leeming is joining our stable of clients, which includes some of New Zealand’s most iconic brands and retailers.”

As a result of the new client win, DraftFCB will establish a dedicated account team under a subsidiary agency headed by Justin Mowday, the current General Manager of Client Services at DraftFCB. Mr Mowday will report to DraftFCB CEO, Bryan Crawford. The account team will work from separate premises, though it will share administrative support with DraftFCB.

ENDS

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