Readership Results Now Released Four Times A Year

National Readership Results Now Released Four Times A Year

May 31, 2007, Auckland

Nielsen Media Research, a division of The Nielsen Company, will release for the first time Readership for the period May06-April07 on the 11th of June. This release signals the move from the traditional twice-yearly release to four releases a year. This initiative is in response to marketplace feedback for more regular Readership reporting.

Stuart Jamieson, Executive Director, Nielsen Media Research said “The move to four releases of the National Readership Survey is the first of a number of initiatives that we are working on with the Print Industry. We are also currently running a number of Pilot studies that will provide the industry with additional insights into Readership.”

Julian Andrews, chairman of the Magazine Publishers’ Association’s advertising subcommittee said “This move highlights the MPA’s belief that the advertising market deserves better quality readership information, and more often. We look forward to working closely with Nielsen Media Research to extend the current survey into areas that focus on the unique way consumers engage with magazines.”

"We welcome the decision to release more frequent data to the marketplace as this will help planners to evaluate readership trends on a more regular basis than previous years. It is important in the current media environment to supply as much information as possible and these additional releases will continue to provide insights into newspaper readership" said Robert Munro General Manager of the Newspaper Advertising Bureau.

About Nielsen Media Research

Nielsen Media Research is active in 40 countries worldwide, offering audience measurement, print readership, and customized media research services. Nielsen Media Research also provides competitive advertising intelligence in 31 markets worldwide and through affiliates; coverage is extended to more than 70 countries, representing 85% of the world’s advertising spending.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognised brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research). The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.

About the MPA

The Magazine Publishers Association Inc. champions magazines as unique, engaging and effective by promoting the features, qualities and benefits of New Zealand publications to readers, retailers, advertisers and its members. For more information, please visit, www.mpa.org.nz

ENDS

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