Teenage entrepreneur revamps online photo business

Trade Me Made Me Do It

Teenage web entrepreneur revamps successful online photo printing business.

13 June 2007. Christchurch. - Teenage web entrepreneur Jasper Bryant-Greene
is relaunching his successful photo printing site albumprints.co.nz with the
help of local design company hairyLemon.

Frustration with Trade Me spurred Jasper into building a photo sharing site
in 2004 at the age of 15, "Trade Me wouldn't allow enough space for people
to store photos of items they were selling, so I created a site called
album.co.nz where they could for free."

Jasper's photo sharing site spurned the albumprints.co.nz sister site a year
later and represented a more commercial proposition.

Promoted using Google's online advertising service, albumprints.co.nz
automatically processes customer orders each day as Jasper works in software
development for Christchurch-based web hosting company Digiweb.

In response to growing competition in the photo printing market, Jasper
engaged hairyLemon to develop a new look and feel for the site. "You've
typically got around 10 seconds to grab a visitor's attention so I needed
some professional help to create a high impact design."

As the big players moved into this area it wasn't possible to differentiate
on price, so albumprints.co.nz was focussed on providing a superior quality
product. "The site design has to reflect that."

hairyLemon director Graham Dockrill said they were excited about the new
site design which went live in March. "As sectors of online commerce get
more competitive design becomes that much more important in attracting and
retaining site visitors.

"Jasper has had considerable success with a well-constructed site offering a
valuable service - to get to the next level he understands that a design
edge is needed."

Mr Dockrill said while hairyLemon was pleased with the quality of design
that emerged from the project, the ultimate measure would be increased
transactions for albumprints.co.nz.

Like any entrepreneur Jasper has a number of other projects in development,
including an online ticketing site for smaller event companies looking for a
cheaper, more streamlined ticketing solution.

ENDS

© Scoop Media