42 Below Official Cocktail, 2007 Millennium Cup

42 Below Is Official Cocktail At 2007 Millennium Cup Regatta

Auckland, New Zealand, 20 June, 2007 - Kiwi vodka-maker 42 BELOW is the official cocktail at the 2007 Millennium Cup Regatta that started overnight (20 June) in Mallorca. There are an estimated 70 super yachts racing at the event.

In addition to racing, the event is designed to showcase New Zealand's outstanding boat building and maritime industries.

"A super premium event needs a super premium spirit and there's no better fit than 42 BELOW," says chief vodka bloke Geoff Ross "The Millennium Cup is a great way to build our brand."

For the past six years New Zealand has sponsored a day at the Mallorca Superyacht Cup regatta called the New Zealand Day. It has been renamed the New Zealand Millennium Cup for the 2007 regatta.

www.42below.com
www.millenniumcup.com

ENDS

About 42 BELOW
42 BELOW vodka was launched in 1998 in the premium vodka segment and has shown strong volume growth in the last few years.

The brand -- known for its innovative, irreverent and entrepreneurial style -- has earned a strong reputation for authentic New Zealand purity, quality and exceptional taste, reflected in winning numerous prestigious international awards including gold medals (for the fourth year running) at the 5th World Selection of Spirits and Liqueurs 2007Barcelona, the San Francisco Spirits Awards and the International Wines & Spirits competition UK.

42 BELOW vodka is currently distributed in more than 25 countries. The 42 BELOW brands include 42 BELOW Vodka, including four flavoured vodkas -- Manuka Honey, Kiwifruit, Feijoa and Passionfruit -- and the newly developed products of SOUTH Gin, STIL Vodka, SEVEN TIKI White Rum, TAHITI DARK Rum and 420 spring water.

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