Airport Enters New Dimension in Advertising

Airport Company Enters New Dimension in Advertising

Christchurch International Airport Ltd (CIAL) has reached an agreement with APN Outdoor, awarding the company the rights to operate one of New Zealand's most valuable advertising sites.

After a rigorous international tender process, APN Outdoor was selected to manage the rights for indoor and outdoor advertising at Christchurch International Airport – an advertising contract which is presently the third largest in New Zealand.

Rene Bakx, CIAL's Chief Executive, is very enthusiastic about the new partnership and believes that Christchurch Airport's five and a half million annual passengers and its unique position as the gateway for the best of the South Island represents a tremendous commercial opportunity for both partners and advertisers. "APN Outdoor provides an impressive, high quality product offering which utilises groundbreaking, innovative design technology. We are confident this deal will ensure a world class experience for airport visitors and will put Christchurch Airport on the map as a leader in airport advertising", Mr Bakx said.

The commercial agreement is effective from 1 July, with the implementation being rolled out in a two-staged approach. First underway will be the outdoor advertising. The indoor advertising will follow in conjunction with the development of Christchurch Airport's $200 million integrated terminal project. The APN Outdoor contract is the first of several retail and commercial contracts to be awarded by CIAL, worth an estimated total sales value of greater than $1 billion, in the lead up to the delivery of its new airport development.

APN Outdoor recognises Christchurch Airport as a premium advertising environment and one that the company is excited to be aligned with. General Manager, Tim Simpkins commented that the high-profile contract provided 70 internal and external advertising sites capable of reaching a wide and highly sought after audience, from the valuable domestic business market to the strong leisure market passing through the gateway for the South Island.

"We will be re-launching the site with the staged implementation of a new advertising asset portfolio that will be of a quality unsurpassed in the Asia Pacific. This will facilitate our capacity to capture fully, the value available to our advertising clients and the Airport in this market enriched location."

APN Outdoor is a major media supplier in New Zealand with an excess of two hundred contracts across the transit, billboard and street furniture product range. APN Outdoor has operated in the advertising market in New Zealand and Australia since 1998.

ENDS

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