Pan Pacific Hotels and Resorts Signs On Bezurk.com

For Immediate Release

Pan Pacific Hotels and Resorts Signs On Bezurk.com To Drive Online Presence and Booking

SINGAPORE – 25 June 2007: Pan Pacific Hotels and Resorts partners with one of Asia Pacific’s leading travel search engine Bezurk.com to further extend its reach to customers booking hotels online.

The tie up with Bezurk.com will enable Pan Pacific Hotels and Resorts to promote its global portfolio of 20 hotels and resorts to visitors using Bezurk.com to search for accommodation. Bezurk.com will display real-time room availability, rates and packages for all hotels and resorts of Pan Pacific and direct potential guests to panpacific.com to complete the booking process.

“The alliance with Bezurk.com will increase the online presence of the Pan Pacific brand and more importantly, it will significantly drive more visitors and bookings to panpacific.com. This will translate into higher awareness and improved revenue for our hotels,” states Kevin Croley, Vice President of Sales & Marketing, Pan Pacific Hotels and Resorts.

Visitors to panpacific.com will appreciate its enhanced website features which make travel planning faster, easier and more convenient for customers, resulting in stronger brand loyalty and value. Pan Pacific has invested close to US$1 million in e-commerce and distribution infrastructure and resources over a 12-month period to deliver a technologically advanced and efficient online booking platform.

“We chose Bezurk.com as our marketing partner as they understand our business model. It also has the technological infrastructure and market reach to help us achieve our objective to increase direct online revenue. We will continue to explore such strategic partnerships as part of our online distribution and marketing strategy, added Kevin.

Bezurk Founder & Chief Marketing Officer Craig Hewett said, “The Pan Pacific brand is already popular with our users and now through this partnership they can benefit from booking direct with Pan Pacific Hotels and be guaranteed best available rates with a broader range of room type options,” added Craig. “We are very excited to have been chosen as their preferred marketing partner.”

About Pan Pacific Hotels and Resorts
Headquartered in Singapore, Pan Pacific Hotels and Resorts is a leading hotel management company in the Pacific Rim region. Pan Pacific Hotels and Resorts has been recognised by Conde Nast Traveler magazine as one of the 25 hotel companies demonstrating social responsibility. Pan Pacific has a portfolio of 20 hotels with over 7,000 rooms in 11 countries throughout Asia, the Pacific and North America. It has offices in San Francisco, London, Singapore, Hong Kong and Tokyo. Pan Pacific Hotels and Resorts is a founding member of the Global Hotel Alliance. For more information, visit panpacific.com

About Global Hotel Alliance
Global Hotel Alliance currently comprises 7 luxury brands encompassing 153 upscale and luxury hotels with over 46,000 rooms in 39 different countries. Each brand is a key player in their main region of operation: Kempinski in Europe, Middle East and Africa, Omni in North America, Pan Pacific in the Pacific Rim, The Leela Group in India, Dusit in Thailand, Landis in Taiwan and China, and Marco Polo in China and Hong Kong. GHA will continue to grow to include selected hotel brands in those regions not currently covered by the alliance. For more information, visit www.globalhotelalliance.com

About Bezurk
Bezurk.com is a comparison-shopping web site that helps travelers from the Asia-Pacific region search for flights, hotels across a multitude of travel websites. Bezurk searches suppliers like the airlines and hotel chains directly but also includes hotel aggregators and online travel agents. Searching is done in real-time so that results show only the latest pricing and availability. Bezurk links travelers directly through to partner websites to book. Bezurk, which is headquartered in Singapore, was founded in 2005 by former executives from Intercontinental Hotels Group, Yahoo!, Priceline and ZUJI. For more information, please visit www.bezurk.com.

ENDS

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