Trelise Cooper Kids Scoops Supreme Award

Media Release
11 July 2007

Trelise Cooper Kids Scoops Supreme Award at Top Retail Design Awards

Trelise Cooper Kids in Nuffield Street, Newmarket, has won the Supreme Award at this year’s annual New Zealand Retail Interior Design Awards (NZRIDA).

Not a fantasyland but a place where fantasy exists. The store invites customers to step inside a wonderland of enchantment, dreams, a magical place of imagination, complete with over sized fittings and an under-floor glass catwalk with regularly changing content.

Trelise Cooper says that it is a real thrill to win the supreme Award. “This award confirms my belief that retail stores are about experiential design that connects with the customer whether it’s a child or a grand parent. It’s about attraction. Today a retail store is a theatre of dreams. It’s about being aspirational, and having those aspirations fulfilled once someone steps inside the store.”

According to NZRIDA convenor, David Muir, the judges believed Trelise Cooper Kids raised the bar for retail design and was a clear winner for the Supreme Award. “For young and old alike the store is a delightful wonderland of unique ideas. Creativity and imagination has triumphed to provide a lasting impression, memorable and outstanding in terms of its retail experience,” says Mr Muir.

The Awards, run annually by the New Zealand Retail Interior Association, exist to promote excellence in retail design and to recognise the contribution of designers and shopfitters to the retail industry. The awards focus on meeting the needs of the target market and on creating a point of difference within today’s competitive retail sector.

Trelise Cooper Kids was designed in collaboration between Trelise Cooper and Derek Lockwood of Saatchi and Saatchi. The store was constructed by Cape Interiors.

The 2007 Awards were judged by Mark Gascoigne, principal and design director of architectural firm Gascoigne Associates; Martin Grant, retail consultant of Retail Brands Future; and Martin Skinner, retail design manager for Kiwi Income Property Trust.

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