Ogilvy Expands Its Wellington Offering

Ogilvy Expands Its Wellington Offering with the Purchase of Frank Advertising

Ogilvy´s Wellington renaissance has been significantly enhanced with the acquisition of Frank Advertising in a move to increase its credentials and create a full-service agency, an unrivalled offer in the current Wellington market.

Back in May, Ogilvy was thrilled to announce its re- emergence into the Wellington after a ten-year absence through the purchase of boutique agency Persuasion Ltd.

Since then, Managing Director, Livia Esterhazy has been working to fast track the growth of Ogilvy Wellington in order to deliver Ogilvy´s globally renowned 360 degree brand stewardship proposition.

"The acquisition of Frank Advertising is an exciting and inspired move for our business moving forward," says Esterhazy.

"Not only do we share a similar philosophy of inclusiveness towards clients, but they bring a respected and credible creative and interactive offering to Ogilvy Wellington. In addition, their extensive in- house studio and production facilities will boost our capacity.

"Combined with our existing media and strategic capabilities under Julie Powell, we are confident in being able to offer Wellington something it has not seen before."

Ogilvy New Zealand acquired a 35% stake in Frank from joint shareholders, Alister Shennan and Paul Irwin, while the remaining 65% is still owned by the STW Group Australia.

Paul Irwin will stay on as General Manager, while Managing Director, Alister Shennan and his family plan to relocate to Australia.

Paul Irwin said about becoming part of the Ogilvy network, "I spent the first seven years of my career as an Ogilvy client in New Zealand and London and am excited to be involved with such an illustrious company.

ENDS

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