Cinderella Appoints Senior Account Director

2 August 2007

Cinderella Appoints Senior Account Director

Integrated advertising and marketing agency Cinderella NZ Ltd has appointed advertising suit Joel Frost as an account director, overseeing the agency’s key clients.

“Joel was previously with JWT where he was an account director working on the Ford Motor Company account. Prior to that he was with McCann Erickson working on MasterCard, Bacardi and Johnson & Johnson.

“Cinderella has been experiencing strong growth over the past few months and that always puts some pressure on existing account management structures. With the appointment of Joel we’ve now got someone with exceptional strategic and account management skills, from a big agency environment, who can ensure we can deliver on our clients expectations and put in place a strong platform for future growth,” said director Matthew Blomfield.

“We’ve got big ambitions and we want to put ourselves on a footing to win more corporate business and take on some of the more established independent players in the industry.

“Cinderella is probably best known for its edgy and controversial advertising and marketing for HELL pizza, and we love doing that work. However, we have some very talented people in this company who are keen to show that they can also do inspiring and creative work that does not always end up in front of the Advertising Standards Authority.”

“Creative Director Joe Mansell worked for agencies in LA and New York and has a wealth of experience in brand development and web strategies in particular. He was responsible for the brand and web design work for pioneer DVD rental business Fatso.co.nz.

Kirk MacGibbon our PR director has 14 years experience in public relations and communications, beginning with his time working in Parliament for Leaders of the Opposition
the Rt Hon Mike Moore and the Rt Hon Helen Clark through to senior roles with Network Communications (NZ) Ltd in Wellington.

“We are a young company on a mission to bring great ideas to fruition and deliver exceptional results for our clients,” said Matthew Blomfield.

Cinderella NZ Ltd was formed in 2005 when Matthew Blomfield merged marketing and business consultancy MJ Blomfield & Associates with Joe Mansell’s multimedia design company S4.

ENDS

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